Chirag Surti, PhD, is a full-time college professor whose lifelong passions are teaching and research. His desire to become a more informed investor sparked a second passion: financial planning and investments. During the COVID lockdowns, he seized the opportunity to merge these interests by launching an hourly, fee-only financial planning firm. He aims to empower Americans to become savvy financial consumers by offering a thoughtful blend of education and personalized advice. He believes information is everywhere, but knowledge seldom is.